Location-based marketing is becoming a crucial tool for marketers to remain competitive and ensure they can deliver a tailored, personalised…
Online to offline purchasing behaviours, and vice versa, are challenging ecommerce brands to find new ways to effectively target their…
Dr Marc Hobell (pictured below), director, Pitney Bowes Software explains the importance of data and technology in retail to ensure…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level…
Now & Next is a feature written by the ExchangeWire Research team. Every three weeks, we review the latest research,…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
Japan's programmatic market may be fledgling compared to the US, UK, and some of its Asian peers, but it faces…
The IAB states that £1 in every £5 spent on digital advertising is allocated towards mobile; but it’s still not…
In today's guest piece, Ken Parnham, general manager Europe for location intelligence platform Near, discusses how marketers are now able to identify…