In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
The tide is turning for location-enabled advertising. Talked of for years, many have acknowledged its promise. But only now, with…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want…
Location data is a hugely valuable asset to any marketer wanting to understand user movement and target accordingly. But are…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is…
It may be widely touted to bring about improved efficiencies with automation, but programmatic does not mean machines should completely…
Hong Kong leans towards ads on local content sites, and in the local language; while Singapore prefers content that is…
With increasing emphasis on data-driven campaigns, more brands are looking to location-based data to improve their product marketing efforts and…
Performance marketing is given many definitions; and depending on where you sit within the digital ecosystem, can be viewed upon…