Asia-Pacific comprise many different countries and markets, resulting in multiple data inputs and a fragmented publisher community. This has made…
Marketers, particularly major retailers, are long accustomed to thinking 'location-first', experimenting with ideas and innovations aimed to enhance experiences by…
IP addresses, as we know them today, have been around since the 1990s. However, in a world where audience data…
According to Local Media Works, local news brands, in print and online, are among the UK’s most popular media, reaching…
Digital attribution implemented and utilised successfully is oft talked about, yet seldom seen. Are we, as an industry, starting to…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Naspers sells…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
Location data is a powerful tool, when used correctly, but there are concerns within the industry as to the quality…
One of the most valuable tools advancements in tech have offered marketers is the ability to pinpoint consumers’ real-time locations…