Location data is everywhere, and being able to harness that data is one of the best ways to target customers.…
A recent report by ExchangeWire, in association with xAd, reveals that media planners are relying less on demographic data and…
Geolocation data continues to become more accurate and reliable, giving advertisers the best opportunity to reach audiences in real time…
Accuracy is paramount when dealing with location-based marketing, due to the fact that if your location starting point is incorrect,…
Location targeting is experiencing a coming of age. The technological capabilities and marketers’ execution of location-based campaigns have evolved from…
The roles of chief marketing officers (CMOs), as well as media agencies, have become more complex amid an evolving digital…
Most people could agree that 2016 was a rough year. For digital advertising, and others, the bumps were poignant: 'fake news'…
Location intelligence is an important aspect in today's proliferation of data; and advances in technology help to truly connect the…
We may be living in a connected world, but the physical store still has a valid role to play in…
Oracle’s Marketing Cloud offering has evolved rapidly following a string of acquisitions over the last five years: Eloqua, 2012; Responsys,…