Using location data helps advertisers target specific audiences for advertising, but now this data is being utilised by universities for…
Unless you’ve been living under a rock for the past year, you will be aware that marketing moguls like WPP’s…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
With the death of cookie-based marketing on the horizon, personalised marketing (or identity-based marketing) is on the rise with the…
As consumers visit different shops and compare offers across various platforms before making their purchase decisions, marketers will need to…
The Internet of Things (IoT) is rapidly interweaving itself into our lives, with almost 13 billion IoT consumer units predicted…
Data accuracy isn’t a new concept, but as more advertisers are relying on the accuracy of location data specifically, combating…
Cookie-based targeting has always been synonymous with online advertising; but IP targeting is quickly gaining a foothold as the industry…
Personalisation is on the tip of every marketer’s tongue – cited by almost half (42%) as a top priority –…
Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a…