Whether your retail business is marketing online or from a physical location, your bottom line relies on one thing: shoppers.…
Building strong relationships is always beneficial, and what better day to celebrate than the Random Acts of Kindness Day on…
Almost no time is ‘dead’ time for today’s connected consumer. Thanks to the ubiquitous mobile phone, wherever we are, we…
Are marketers using mobile and location-based advertising to its full potential? In this Q&A with Ian James (pictured below), GM international, Verve, ExchangeWire…
With its exponential growth across the last few years, it is obvious why digital has become such an important factor…
In a mobile-driven world, users want to have shopping experiences that are relevant and targeted. IP geolocation technology is the…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Hugh Williams,…
There is urgent need to define viewability and create standardised metrics for mobile ads in Asia-Pacific, where marketers remain hooked…
Out-of-home (OOH) advertising is an old medium, but as it evolves within the digital world, advertisers, agencies, and media owners…
With geolocation data being a part of everything we do these days, advertising or otherwise, why shouldn’t this data be…