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Location Archives - ExchangeWire.com

Location

Leveraging Location: A Solution to the Siloed Ecosystem

In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder…

10 months ago

Digital Envoy Introduces LocID, a Stable ID Designed to Restore Trust in Digital Advertising

Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, announces the launch of LocID, a groundbreaking geospatial…

11 months ago

Adsquare Unveils Cutting-Edge Location Intelligence Platform

Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring…

2 years ago

Google Pay Over USD $390m Over Tracking; Meta Sunset Portal and Smartwatch

In today's ExchangeWire news digest: Google agree to pay more than USD $390m to settle charges around location tracking; Meta…

3 years ago

Blis Announces New Partnership with Experian Across Seven Markets

Blis, the audience-first platform that doesn't rely on personal data, today (August 2nd, 2022) announced a new partnership with Experian…

3 years ago

Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised,…

4 years ago

Adsquare Appoints Luise Weiss as VP Revenue

Adsquare, the global audience and location intelligence company, announced the appointment of Luise Weiss as VP revenue, effective 1st August…

4 years ago

Blis Reveals New Interactive Dashboard That Tracks COVID Anxiety Levels and Consumer Movement

Blis, the pioneer of privacy-first location-powered advertising, have revealed its new Consumer Confidence Pulse — the most comprehensive tracker of…

4 years ago

Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets

Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000…

4 years ago

Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation

In today's ExchangeWire news digest: allegations that Google deliberately made smartphone users' location data harder to keep private emerge; grocery…

4 years ago