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Location Archives - ExchangeWire.com

Location

Leveraging Location: A Solution to the Siloed Ecosystem

In association with Taptap Digital. As advancements in the ad tech ecosystem leave the landscape increasingly fragmented, and consequently harder…

3 months ago

Digital Envoy Introduces LocID, a Stable ID Designed to Restore Trust in Digital Advertising

Digital Envoy, a pioneer of IP intelligence and high-quality, consent-based location data, announces the launch of LocID, a groundbreaking geospatial…

4 months ago

Adsquare Unveils Cutting-Edge Location Intelligence Platform

Adsquare, a leading location intelligence company, is proud to announce the imminent launch of its highly anticipated new platform, featuring…

2 years ago

Google Pay Over USD $390m Over Tracking; Meta Sunset Portal and Smartwatch

In today's ExchangeWire news digest: Google agree to pay more than USD $390m to settle charges around location tracking; Meta…

3 years ago

Blis Announces New Partnership with Experian Across Seven Markets

Blis, the audience-first platform that doesn't rely on personal data, today (August 2nd, 2022) announced a new partnership with Experian…

3 years ago

Adsquare to Offer Mobile-Powered Data and Insights for Mobile & OOH Advertising

Adsquare, the global audience and location intelligence company, is now using insights from O2 Motion, enabling businesses to leverage anonymised,…

4 years ago

Adsquare Appoints Luise Weiss as VP Revenue

Adsquare, the global audience and location intelligence company, announced the appointment of Luise Weiss as VP revenue, effective 1st August…

4 years ago

Blis Reveals New Interactive Dashboard That Tracks COVID Anxiety Levels and Consumer Movement

Blis, the pioneer of privacy-first location-powered advertising, have revealed its new Consumer Confidence Pulse — the most comprehensive tracker of…

4 years ago

Loctite Achieves 24.6% Sales Uplift Across Italy by Using Blis’ Location Powered Targeting to Drive Foot Traffic into Supermarkets

Blis, the leading privacy-first, location-powered programmatic advertising partner has announced that global DIY brand Loctite, has generated more than €26,000…

4 years ago

Google Accused of Making Location Data Less Private; Getir Secure $7.5bn Valuation

In today's ExchangeWire news digest: allegations that Google deliberately made smartphone users' location data harder to keep private emerge; grocery…

4 years ago