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LATAM Archives - Page 9 of 11 - ExchangeWire.com

LATAM

WPP Group Acquires Brazilian Programmatic Agency; ‘Class C’ Avoiding Mobile Broadband

This week’s LATAM RoundUp brings the latest information of the WPP Group buyout in Brazil with the acquisition of Jüssi;…

10 years ago

Navegg Debuts in Europe; Instagram Sells Inventory in Brazil

This week’s RoundUp brings the following stories: Brazilian DMP Navegg starts European operations in Portugal, Spain, and Italy; Instagram finishes…

10 years ago

Ve Interactive Aims to Double Operations in Brazil; Mobile and HTML5 Are Priority in LATAM

In this week’s LATAM RoundUp: Ve Interactive reveals numbers and plans for their operations in Brazil, with 15 new hires…

10 years ago

Industry Leaders in Brazil Speak About Programmatic; Mobile Inventory in Brazil Decreases

This week’s LATAM Roundup brings the quotes of Latin American executives during last Thursday's IAB Brazil Ad Tech & Data;…

10 years ago

Biggest Media Company in Brazil Starts Programmatic Trading; Publicis Group Gets Another Contract For the Digital Branch

In this week’s LATAM RoundUp we cover the launch of ProG, Globo.com’s private marketplace; AG2 Nurun, digital native agency, Publicis…

10 years ago

LinkedIn Launches Influencers in Brazil; Terra Networks Focuses in Programmatic

This week’s LATAM RoundUp brings news about LinkedIn and its first non-English Influencers program; a case study in which data…

10 years ago

Xtech Partners for SMBs Commerce Offer; MediaMath Celebrates One Year of Brazilian Operations

In this week’s LATAM roundup: a partnership aims to bring marketing automation for small and medium e-commerce business in Brazil;…

10 years ago

Melt DSP Announces Another Partnership; Programmatic Represents Half of Display Market

This week's Roundup brings news about another partnership that Melt DSP announced in Brazil; a debate about the legal perspective…

10 years ago

Programmatic enhances social project; Apontador’s new CEO

This week's LATAM RoundUp brings an interesting campaign using data for a non-profit organisation, a sector in which optimising budgets…

10 years ago

Targeting Audience is More Effective than Content; LATAM Opportunities are in Mobile & TV

This week, ExchangeWire's LATAM roundup brings a recent research from Tail Target comparing the performance of campaigns based on different…

10 years ago