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LATAM Archives - Page 8 of 11 - ExchangeWire.com

LATAM

Google Partners With Abril to Offer Programmatic Deals; MediaMath & Predicta Team in Brazil

This week’s Latin American roundup brings news about one of the biggest print media publishers in Brazil, Abril Group, who…

10 years ago

Adsmovil’s Programmatic Revenue Reaches 8%; Brazilian Black Friday Grows by 17.3% in 2015

In this week’s Latin American RoundUp: Adsmovil reveals its numbers of programmatic media in the region; Numbers of Black Friday…

10 years ago

Omnicom Sets a Deal to Buy Grupo ABC in Brazil; Digital Ad Market’s Growth Beyond Brazil & Mexico

This week in the LATAM Roundup: rumours about the latest Omnicom buyout; Grupo ABC for BRL$1bn (£177 million); Data about…

10 years ago

Digital Advertising Expected to Grow by 16% in Brazil; Twitter Aims to Double Brazilian Revenues

This week, the LATAM RoundUp brings the story of digital investments in Latin America, highlighting the fast growing Brazilian market;…

10 years ago

FTPI Digital Buys Boo-box; Brazilian Audience Want to Choose How Their Data is Used

This week’s roundup brings the local acquisition of ad network boo-box by FTPI digital, which trades viral and blogs in…

10 years ago

VOD Revenue to Reach USD$1.8b in LATAM; Brazil Ecommerce Expects Strong Black Friday

This week’s LATAM RoundUp brings the high expectations of local online retailers about Black Friday — which includes the creation…

10 years ago

Data Protection Law Advances in Brazil; Dentsu Acquires Pontomobi

This week’s LATAM RoundUp brings these stories: a Brazilian data protection law is approved in the first stage of voting…

10 years ago

Brazilian Congressman Fights Programmatic Trading; IAB Brazil Wants to Learn With the British

In this week’s LATAM RoundUp brings a strong statement by Sandro Alex, congressman in Brazil, who claims that programmatic media…

10 years ago

Brazil Leads Social Media in LATAM; Nielsen to Offer Age & Gender Segmentation

This week’s LATAM RoundUp brings MediaMath’s announcement about Globo.com’s private marketplace; a new partnership between Nielsen and Integral Ad Science…

10 years ago

Numbers of Programmatic Display in Brazil; Regulators Look Closer at Automation

This week, we bring the following LATAM Roundup stories: numbers of the display inventory in Brazil compiled by Publya; CENP,…

10 years ago