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LATAM Archives - Page 5 of 11 - ExchangeWire.com

LATAM

Brazil Against Fake News During Elections; ‘Omnishopper’ Consumer Behaviour

In this week’s LATAM Roundup: with the support of the government and the federal police, a group formed by federal…

8 years ago

Reaching the US Hispanic Audience Takes a Tailored Approach: Q&A with Parker Morse, H Code Media

The US Hispanic market continues to grow, and is a prime audience for advertisers to be able to reach. Yet,…

8 years ago

A New Beginning for Brazilian Digital Advertising

Digital’s credibility has been put in doubt in recent months, mostly because of a domino effect that has driven advertisers…

8 years ago

From Target to Audience: Advertising Strategy Shift for Mercado Livre

The advertising business unit of Mercado Livre Brazil was created in 2009 to offer solutions for platform vendors, allowing them…

8 years ago

Programmatic Still Seen As Method for Monetising Unsold Inventory in CEE: Q&A with Bartłomiej Chmiel, MD, Yieldbird

Publisher monetisation is a global challenge, but there isn't a global, one-size-fits-all solution. ExchangeWire speaks with Bartłomiej Chmiel (pictured below),…

8 years ago

Header Bidding: The Next Trend for Brazilian Publishers

Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating…

8 years ago

Rio 2016: Digital Investments Increase in Brazil, But Are Below Expectations

More than in the World Cup, during the Olympics all eyes will be focused on Brazil: more than 5.6 billion…

9 years ago

RPA Launches In-House DSP; IgnitionOne Debuts in Mexico

This week in the LATAM Roundup: The Argentinian publisher co-op RPA announces an in-house DSP aiming more flexibility for local…

9 years ago

DynAdmic Opens an Office in Miami; Mexico to Surpass 44m Smartphone Users

This week’s LATAM Roundup brings news from DynAdmic, which has just opened a new office in Miami, led by Lara…

9 years ago

Ad Blockers Reach 21% of Brazilian Internet Users; Abril Midia & Google Brazil Team Up

In this week’s LATAM RoundUp: Ad blockers in Brazil reach 21% of internet users in urban centre; a partnership between…

9 years ago