One of the latest ways the industry has tried to combat fraud has been with the ads.txt initiative, allowing content…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…
It has been touted as a simple and effective way to combat ad fraud; but ads.txt has reportedly hit some…
Brands are taking an increasingly tough stance on the quality of digital ad inventory, leading them to employ a variety…
Advertisers are always searching for brand-safe, highly viewable, transparent premium video ad inventory, but also have to reach the best…
While mobile web advertising has been around for a while, there are various challenges for advertisers that are now starting…
The advent of header bidding has unlocked huge amounts of inventory in the desktop space, revolutionising the playing field for…
The IAB-approved text file, ads.txt, that aims to prevent unauthorised inventory sales, has been created to increase transparency in the…
It is commonly known that programmatic inventory provides significant scale and efficiency when it comes to targeting audiences across devices…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…