• Ads.txt

The Changing State of Programmatic Inventory in the UK

Following the launch of their latest whitepaper on the state of programmatic inventory in the UK in the fourth quarter…

‘Non-Intrusive’ Programmatic Advertising: The Future of AR & VR Monetisation?

This week UK monetisation outfit Admix revealed that it had secured an impressive USD$2.1m (£1.63m) in funding to further develop…

• Ad Fraud

The Different Elements to Inventory Quality: Q&A with PubMatic

Following the release of PubMatic’s report, ‘Understanding Inventory Quality: Thinking Beyond Bots’, ExchangeWire speaks with Eric Bozinny (pictured below), director,…

• Ad Fraud

Brand Safety on Marketers’ Minds; Sublime Skinz Expands in Europe

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Brand Safety…

• Ad Fraud

New Acceptable Ads Criteria; Protected Media Launches Pre-Bid Solution

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…

• Ad Tech

Audio Ads Via DoubleClick Bid Manager; Location Sciences Launches ‘Verify’

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Google Introduces…

• Ad Server

Quantcast Launches New Platform; Privacy & Consent Functionalities at Tealium

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Quantcast Implements…

• Ad Fraud

Q1 2018 Sees Mobile Fraud Increase; OpenX Takes Mobile App Video Exchange into Open Beta

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Significant Increase…

• Mobile

Why a Commodities Market Approach to User Acquisition Will Benefit Mobile App Developers

Commodity Marketers are a critical component to much of the world’s economy. The model is used to trade a wide…

• Ad Tech

UK Viewability Figures Rise; Adform Applies Ads.txt Filtering

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: UK ad…