Adform, the Integrated Advertising Platform (IAP), has today announced a direct integration with the leading global technology provider for digital…
Publishers are having a hard time monetising their inventory right now. Despite the fact that many are drowning in traffic,…
Premium digital technology company PubMatic today (17th June) announced the launch of OpenWrap OTT, a header bidding solution that centralises…
In today's ExchangeWire news digest: DTCs are driving demand for ad inventory, bringing some respite to publishers; spend on scatter…
Integral Ad Science (IAS) today [29 April 2020] announced Total Visibility, an industry-leading partnership with Amino Payments, to offer the…
In today's EchangeWire news digest: Pixalate report reveals how Coronavirus has impacted mobile ad spend; new software WorldGaze promises to…
In today's ExchangeWire news digest: Beeswax acquires ad tech start up MediaGamma as it focuses on building its programmatic offering;…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the world. In this edition:…
In today's ExchangeWire news digest: LUMA's latest Market Report reveals a fall in ad tech and MarTech deals; an investigation…
Google has made its move on gaming with the announcement of streaming platform Stadia. The news came on the second…