Cross-platform video advertising between walled gardens doesn't sound like a particularly easy way to go about running an advertising campaign. Advertisers…
To emerge from the shadow of their US counterpart, ad tech players in Australia, and Asia-Pacific, need to come together…
The Internet of Things (IoT) is increasingly championed as an important enabler to improving customer experience and providing higher level…
Can APAC firms dedicate resources to own and run their own DMPs? How much value will it bring to their…
Publisher co-ops are popular in Europe; but, until now, have failed to be successful in other continents. Jay Stevens, general manager,…
Ad tech vendors in the Asia-Pacific region are way too obsessed with the last click and are ignoring more meaningful…
The online advertising industry evolves at a rapid pace, driven by changes in consumer behaviour and advancements in technology. ExchangeWire…
Fuelled by increasing mobile adoption, mobile video ads have grown in prominence across Southeast Asian markets and advertisers in the…
A look back at the year reveals key challenges for the Asia-Pacific ad tech industry in the form of media…
Yesterday, (November, 3, 2015) the last ATS event of 2015 took place in New York City. The day started with…