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Industry Infrastructure Archives - Page 7 of 13 - ExchangeWire.com

Industry Infrastructure

Pressing on with Programmatic at dmexco 2016

dmexco has quickly established itself as Europe’s premier ad tech event, with the 2016 edition welcoming 50,000 delegates and over…

9 years ago

Silver Audiences Booking Holidays Online; iOS Not Immune to App-Install Fraud

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

The Future of Measurement: Universal ID Adoption

The world of measurement is often a somewhat murky one in digital advertising, with accurate cross-device, cross-channel, and cross-platform measurement…

9 years ago

Micro moments; Creativity through social media

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago

Beeswax Receive Series A Funding; Adform Make DMP Standalone

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: USD$11m (£8.2m)…

9 years ago

dmexco 2016: Industry Predictions on What to Expect

Ask the industry what we can expect to see at dmexco this year and how the industry has developed, then sit…

9 years ago

Midway Through a Long March to a Converged Media World: Q&A with Ramsey McGrory, Mediaocean

We often talk of convergence, interoperability, and the evolution of media, but how is the ecosystem actually changing? Ramsey McGrory…

9 years ago

A Single Customer View – Why Email Holds the Key to Success

The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma…

9 years ago

Don’t Be Afraid to Evolve Your Proposition: Q&A with Paul Coggins, CEO, Adludio

In a tough and competitive startup environment, European industry recognition, which applauds a company's ability to innovate in an established…

9 years ago

Future of Marketing Organisations; State of Automotive Within Premium Video

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

9 years ago