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Industry Infrastructure Archives - Page 6 of 13 - ExchangeWire.com

Industry Infrastructure

Innovation Will Always Find a Home

Based on reactions to recent acquisition news in the ad-tech space, the glass for startups is either half empty or…

8 years ago

Cutting Complexity While Increasing Control

As the opening Keynote at ATS Singapore, Sukesh Singh, VP, APAC, Adform, shared the stage with Kumar Prashant, founder and…

8 years ago

Viewability Boosts from Walled Gardens; Subtler Approaches to Online Advertising

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

8 years ago

Mobile on Track to Be #1 Video Screen in UK; Troubles with CRM

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

8 years ago

Brexit &Trump Cause Digital Marketers to Rethink; AI & AR Wanted in More Apps

ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…

8 years ago

Experts Predict How the Advertising Industry Infrastructure will Change in 2017

2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…

9 years ago

Now & Next: Content Sharing Platforms

Instagrammers are posting over 80 million pieces of content every day, with the platform boasting 300 million daily active users…

9 years ago

Adobe Buys TubeMogul; Digital Video Advertising Strategies are Maturing

ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: TubeMogul bought…

9 years ago

Programmatic Challenges: Raising the Floor as Well as the Ceiling

It's no secret that the digital advertising industry is host to a number of challenges; yet, despite apparent best efforts…

9 years ago

The Fall of Walled Gardens: Time for Transparency

How are walled gardens impacting an advertiser's ability to effectively measure digital advertising activity? They are removing the necessary impartiality…

9 years ago