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Industry Infrastructure Archives - Page 5 of 13 - ExchangeWire.com

Industry Infrastructure

2018: Transformation, Consolidation, or Change?

As we end the first quarter of 2018, we are in midst of a momentous year of change for the…

7 years ago

How We 20 Percenters Survive the Duopoly

When an Irish person tells you in a moment of crisis that, "you’ll be grand", you truly are in a…

7 years ago

Blockchain Can Clean Up Programmatic, But We Have to Talk About ‘Smart Contracts’ First

Blockchain is a revolutionary technology that will transform the way we exchange value. However, writes Carolina Abenante (pictured below), president and…

7 years ago

Why the Outcome-Based Model Is the Only Logical Route for Agencies

Holding groups are under pressure. Their business model has been questioned and undermined by everyone over the past 12 months…

7 years ago

How Will Advertising Industry Infrastructure Change in 2018?: Experts Predict

2017 has seen quite a few changes across the digital advertising ecosystem, but will we have to look forward to…

8 years ago

Converging Ad Tech & Martech: Reality or Distant Future?

The discussion around the convergence of ad tech and martech shows no sign of abating, with analyst firm Forrester Research…

8 years ago

Blockchain Buzz Could Overshadow the Benefits: Q&A with IAB Working Group Co-Chairs

Blockchain is already changing the way global industries perform transactions and share data. And now, the IAB Tech Lab is…

8 years ago

Consultancies Have Huge Opportunity in Programmatic, But Only If They Buy These Ad Tech Companies

Consultancies have been busy acquiring creative agencies and leveraging their existing end-to-end relationship with clients to build market share in…

8 years ago

ID5 Launches to Clean Up Cookie Synchronisation

Today (8 September), ID5 is launched, aiming to help improve cookie synchronisation across the digital advertising ecosystem. Cookies are the default means…

8 years ago

The Time for Publisher Ad Technology Independence is Now

Programmatic marketplace optimisation continues to force change across the buy and sell side of the ad tech ecosystem, as deal…

8 years ago