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Industry Infrastructure Archives - Page 4 of 13 - ExchangeWire.com

Industry Infrastructure

Zeotap Announces ID+, a Privacy-Compliant Universal Identity Initiative

Global customer intelligence platform zeotap today announces the launch of ID+, its universal identity initiative that aims to empower the…

5 years ago

A Call to Step Up: Industry Figures Respond to ISBA Transparency Report

Last month, the Incorporated Society of British Advertising (ISBA) released its Programmatic Supply Chain Transparency report. Responses to the report,…

5 years ago

Upgrading Transparency Standards from Optional Carrots to Mandatory Sticks: Jonas Jaanimagi

In this exclusive article for ExchangeWire, Jonas Jaanimagi (pictured below), technology lead at IAB Australia responds to ISBA's recent study…

5 years ago

IAB Europe Launches Comprehensive Guide to Navigating the ‘Post-Third-Party Cookie’ Era

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to the Post-Third-Party…

5 years ago

‘Cribs’ Calls, Financial Transparency and the Value of Luck: a Start Up’s Lockdown Diary

Matthew Goldhill (pictured below), founder and CEO at Picnic Media, writes about what the lockdown imposed to fight the novel…

5 years ago

5 Parallels Between Brexit & Business Transformation

Brexit: the sluggish juggernaut of ongoing news, parliamentary faff, and constant debate. However, there is a general consensus on both…

6 years ago

Oath Unifies Its Ad Tech Products Under One Brand

Today (10 September) Oath, a subsidiary of Verizon, has announced the launch of Oath Ad Platforms, its simplified suite of…

7 years ago

Holding Companies Likely to Diversify to Protect Market Position: Q&A with James Kesner, Results International

Mergers and acquisitions within ad tech and martech are firmly in the spotlight at the moment, with some very interesting…

7 years ago

Fixing the Internet One Digital Ecosystem at a Time

Over the past 14 years, The Media Trust has focused on one audacious goal: to fix the internet. The company…

7 years ago

How Programmatic In-Housing Is Bringing Tech & Agencies to The Top Table

In-housing has long been a hot topic of debate in our industry. And last year’s WFA report threw the topic…

7 years ago