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Industry Infrastructure Archives - Page 3 of 13 - ExchangeWire.com

Industry Infrastructure

Adverty Becomes Latest Vendor to Join IAB Europe’s TCF

Today, Adverty AB (publ) announced their approved status as the latest vendor to join IAB Europe’s Transparency and Consent Framework…

5 years ago

Post-COVID Ad Fraud to Hit 45%-55% in India; Communications Council Relaunches as ACA

In today's ExchangeWire news digest: India is expected to see ad fraud average 45%-55% amid COVID recovery; Australian ad industry…

5 years ago

IAB Europe Completes Switchover to TCF v2.0

One year ago, on 21st August 2019, IAB Europe announced the launched the next iteration of its Transparency and Consent…

5 years ago

New Huawei Ban May Disrupt Tech Supply Chain; Havas Becomes First Agency to Join Prebid

In today's ExchangeWire news digest: experts warn that new restrictions imposed by the US government against Huawei could disrupt the…

5 years ago

IAB Europe: the Market is Ready for the TCF v2.0 Switchover

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, today shared the market adoption figures…

5 years ago

Clear Channel Brings Smart Billboards to Europe; Industry Calls on W3C to Rein in Big Tech

In this weekly segment, ExchangeWire sums up key industry updates in ad tech from around the globe. In this edition:…

5 years ago

Ad Tech Firms Urges W3C to Rein in Big Companies; Google Launches ‘People Cards’ in India

In today's ExchangeWire news digest: a group of ad tech companies calls upon the W3C Advisory Board to crack down…

5 years ago

IAB Europe Releases ‘Guide to Brand Safety & Brand Suitability Definitions & Best Practices Across Europe’

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released a ‘Guide to…

5 years ago

More US Organisations Shun TikTok; NBCU Launches ‘Peacock’ without Amazon or Roku

In today's ExchangeWire news digest: there's more bad news for TikTok, as several US organisations begin ordering their personnel to…

5 years ago

Now Is the Time to Fix the Programmatic Pipes: Christiana Cacciapuoti, AdLedger

The programmatic supply chain has been under intense scrutiny in recent months, with increasing calls for reform from across the…

5 years ago