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Industry Infrastructure Archives - Page 2 of 13 - ExchangeWire.com

Industry Infrastructure

SPAC, PE or IPO: 2021 Outlook for Europe’s Big Ad Tech

At the tail end of last year I profiled 17 European ad tech companies that I expect to do big…

5 years ago

Re-Architecting the Mechanisms of Digital Marketing

Trust and transparency have long dogged the ad tech industry, with many welcoming the introduction of tighter data legislation and…

5 years ago

2020 has Reiterated that Agencies Must be Flexible: Q&A with Helene Hall, Melt Digital

As we get ever closer to the end of 2020, more and more of us are reflecting on how the…

5 years ago

IAB Europe Releases Guide to Ad Fraud Authored by Industry Leaders from Across Europe

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released its ‘Guide to…

5 years ago

Adform Sets New Standard for Transparency & Efficiency with Independent PwC Review of Adform FLOW Platform

In May 2020, the digital advertising industry was rocked by a comprehensive two-year research project initiated by the ISBA and…

5 years ago

Setupad Releases Redesigned New Client UI with Extensive Reporting Interface and New Features

Setupad, a monetisation platform for publishers, has released a new client UI after almost a year of development. The finished…

5 years ago

Infographic: Getting Started for a World Without Third-Party Cookies

The removal of third-party cookies is set for early 2022. District M has launched an infographic that explores how to…

5 years ago

VDX.tv Awarded TAG Brand Safety Certified Seal Validated by ABC Audit

VDX.tv was awarded the TAG Brand Safety Certified Seal by the Trustworthy Accountability Group (TAG) after demonstrating its compliance with…

5 years ago

9 Wild Predictions for MadTech & More

It is this time of year when we traditionally head to the BFI Southbank for ATS London; a day-long feast…

5 years ago

IAB Europe Releases Industry Guide to Supply Path Optimisation (SPO)

IAB Europe, the leading European-level industry association for the digital advertising and marketing ecosystem, has today released an Industry ‘Guide…

5 years ago