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Industry Infrastructure Archives - Page 12 of 13 - ExchangeWire.com

Industry Infrastructure

ExchangeWire European Weekly Round-Up

ExchangeWire rounds up some of the biggest stories in the European digital advertising space.  1. Facebook acquires LiveRail  The big…

11 years ago

The Changing Face Of Mobile Advertising

Researchers have tipped the UK mobile advertising expenditure to pass the £2bn mark this year as companies including Twitter, and…

11 years ago

Navigating The Route To Clarity

Greg Williams, Co-Founder and Senior Vice President of OPEN partnerships at MediaMath, acknowledges that the ad tech industry's lack of transparency, and…

11 years ago

When Ad Tech Arrived At Ad Week

'Fragmentation Feeds The Need For Automation', that was pretty much the message here. The mobilisation of consumers, cross-device targeting, wearable…

11 years ago