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Industry Bodies Archives - ExchangeWire.com

Industry Bodies

MarkApp Achieves Official Registration as IAB TCF Vendor

MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under…

5 months ago

The 2025 All in Census is Now Open – Make Sure You Take Part

The UK advertising industry is running its third All In Census today (March 12th, 2025), the biggest industry-wide workforce survey…

6 months ago

TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard

News in brief: TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU…

7 months ago

The GumGum Platform™ Achieves Global SOC 2 Compliance

GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that…

9 months ago

IPA Bellwether Q3 2024: Caution Prevails

The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14…

11 months ago

Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record

On today’s news digest: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC…

1 year ago

Sustainable Advertising: How Far Have Industry Efforts Taken Us?

Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt…

1 year ago

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the…

2 years ago

New IAB Europe Board Elects Chairman, Executive Committee

The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated…

2 years ago

Kevel Establishes OpenRTB Protocol for Retail Media

Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB…

2 years ago