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Industry Bodies Archives - ExchangeWire.com

Industry Bodies

MarkApp Achieves Official Registration as IAB TCF Vendor

MarkApp (MarkApp Media LTD), an innovative leader in digital advertising technology, proudly announces its official registration as a vendor under…

1 month ago

The 2025 All in Census is Now Open – Make Sure You Take Part

The UK advertising industry is running its third All In Census today (March 12th, 2025), the biggest industry-wide workforce survey…

2 months ago

TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU Code; IAB Adds CTV and Retail Media to Gold Standard

News in brief: TikTok Restored after Brief Shutdown in US; Google Refuses to Add Fact Checks in Line with EU…

4 months ago

The GumGum Platform™ Achieves Global SOC 2 Compliance

GumGum, the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions, is proud to announce that…

5 months ago

IPA Bellwether Q3 2024: Caution Prevails

The Q3 2024 IPA Bellwether Report reveals that UK companies paused marketing budget increases for the first time in 14…

7 months ago

Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC Streaming Record

On today’s news digest: Barclays Launches Amazon Branded Credit Card; IAB Introduces Digital Ad Compliance Platform; Paris Olympics Sets BBC…

9 months ago

Sustainable Advertising: How Far Have Industry Efforts Taken Us?

Planet Earth is heating up, and the advertising industry is fanning the flames. As players in the advertising ecosystem attempt…

1 year ago

IAB Europe Releases First European Retail Media Measurement Standards for Industry Feedback

Today, (February 29th, 2024) IAB Europe, the leading European-level industry association for the digital marketing and advertising ecosystem, published the…

1 year ago

New IAB Europe Board Elects Chairman, Executive Committee

The new board of directors at IAB Europe, the European-level association for the digital marketing and advertising ecosystem, have designated…

2 years ago

Kevel Establishes OpenRTB Protocol for Retail Media

Platform monetisation leader Kevel today (July 27th, 2023) announced the formation of an industry working group to establish an OpenRTB…

2 years ago