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India Archives - Page 11 of 15 - ExchangeWire.com

India

Singapore Retailers Need Contextual Marketing; IAB AU Set Viewability Benchmarks

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Advertisers Face More Complexity Navigating APAC Travel Consumer Journey

Compared to other regions, marketers in Asia-Pacific need to deal with more complexity in order to communicate with their audience…

9 years ago

India Consumers Still Stuck on Traditional Media; IAB AU Take On US Podcast Ad Metrics

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Social & Email Marketing Top APAC Priorities; AU Consumers Will Turn Off Ad Blockers for Right Reasons

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

India Brands See Improved Engagement; APAC Show Low CTR for Branded Content

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Indian Gamer Behaviour Must Be Played Up to Better Target Ads

Users' behaviour and gameplay must be considered so that ads do not get pushed to the wrong group of gamers,…

9 years ago

The Trade Desk Tunes into Programmatic Audio in APAC; OohMedia Makes a Move for ECN in AU

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

India Publisher Lauds In-House Ad Stack to Plug Programmatic Holes

Times Internet believe the most effective way to resolve inefficiencies in programmatic, and resolve discrepancies across the advertising ecosystem, is…

9 years ago

Dentsu Aegis Network Acquires in India & AU; Indonesian Publisher Goes Programmatic with SpotX

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

APAC Ad Spend Forecast Revised Down to 3.9%; Programmatic Opinions Differ Amongst APAC Buyers & Sellers

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago
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