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India Archives - Page 10 of 15 - ExchangeWire.com

India

Teneo Buy Asian Communications Agency; IAS Add 9 Asian Languages to Brand Safety Tool

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

APAC Publishers Gain Control with Header Bidding, but Must Mind the Pitfalls

Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to…

8 years ago

India Advertisers Still Love Traditional Media; ANZ Firms Not Doing Enough for Cross-Channel Marketing

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Most Marketers Want to Alter Attribution Model; Japan Ad Spend Hit £44.88bn

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

Breaking Down India’s Mobile Ad Campaign Density

How competitive are India's app categories for advertisers and how does the country's smartphone adoption impact the mobile ad landscape?…

8 years ago

MobFox Establish Data Points in APAC; GroupM Acquire MediaCom India

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

India Ad Tech Must Be Ready for Market Changes

With consumers in India losing patience and turning to ad-blocking tools, the ad tech community will need to look for…

8 years ago

Indonesia & India to Drive APAC Ad Spend; Smaato Eye China Growth from Spearhead Acquisition

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago

Indian Marketers Not Investing Enough to Make Programmatic Work

Advertisers in India are unwilling to try new tools and set aside sufficient budget in programmatic, which may prevent them…

9 years ago

Spotify APAC Tune Up Programmatic Campaigns; Dentsu Buy Indian Design Studio

In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and…

9 years ago
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