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In-Game Archives - ExchangeWire.com

In-Game

NumberEight & Odeeo Partner to Enhance In-Game Audio Advertising with Advanced Audience Targeting for Brands

NumberEight, a global leader in privacy-first, ID-less data solutions, today (May 8th, 2025) announced a strategic partnership with Odeeo, the…

9 months ago

iion Taps Azur Games’ 9.5B+ Installs to Expand its Premium Game Inventory

iion, the platform that unlocks seamless advertising across the entire gaming ecosystem, has integrated Azur Games’ expansive mobile game portfolio…

10 months ago

Axis Programmatic Platform & AdInMo Announce In-Game Partnership

Axis, a global programmatic platform that connects advertisers and suppliers, and AdInMo, the pioneering in-game advertising platform, have entered into…

1 year ago

AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model

AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of…

1 year ago

Anzu & Cedara Launch First-to-Market Media Sustainability Solution for Intrinsic In-Game Advertising

Anzu, the most advanced intrinsic in-game advertising solution, and Cedara, the Carbon Intelligence Platform, have launched a groundbreaking global carbon…

2 years ago

Voodoo Partners with AppHarbr by GeoEdge to Level Up In-Game Ad Quality

AppHarbr by GeoEdge, a trailblazer in ad quality control, announces its partnership with Voodoo, a global leader in casual games…

2 years ago

Acquisition of Bidstack Ltd & All Operating Subsidiaries

The executive team of Bidstack is happy to share the news of their acquisition of Bidstack Limited and all the…

2 years ago

AdInMo Combines Player Data & Multi Format Support to Become the Most Integrated InGamePlay Platform

AdInMo, the mobile in-game advertising platform has added audio and rewarded formats to its tech stack so that publishers and…

2 years ago

APAC’s Biggest Programmatic Trends for 2024

In association with StackAdapt In this exclusive article, Berina Colakovic, director of sales APAC, StackAdapt, dives into APAC’s programmatic landscape…

2 years ago

Exploring the Booming Landscape of In-Game Advertising

Hypercasual to hardcore, the gaming market is experiencing explosive growth. We take a look at what this means for in-game…

2 years ago