Writing exclusively for ExchangeWire, cybersecurity and ad fraud researcher, Dr Augustine Fou, is bucking the '2019 predictions' trend, and reminding…
A report released by Liftoff and Leanplum on the state of mobile app marketing suggests that app marketers are coming under…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the EMEA region – and…
PubMatic’s latest Quarterly Mobile Index (QMI) focuses on in-app advertising and what’s been happening in this space during the second…
Is independent ad tech on the wane? Its most vocal champion, Brian O’Kelley, is now a paid employee of AT&T.…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: New Ad…
It would be foolish to underestimate the power of app retargeting to engage with your mobile gaming app users. As…
User acquisition is evolving. Where it used to be all about the number of installs, developers are becoming smarter and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Consumers Want…
In this piece, Elle Chen, head of strategic partnerships, Simplaex, tells TheGamingEconomy that for gaming app developers, the ultimate goal…