As the decade draws to a close, ExchangeWire has invited thought leaders from across the industry to share their predictions…
PubNative GmbH announced today that it has started trading programmatic (RTB) transactions with Japanese SSP fluct (HQ Tokyo, CEO Ken…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…
In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia Pacific region –…
The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad…
While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised…
PubMatic, the publisher-centric sell-side platform (SSP) for an open digital media future, today released its first Quarterly Mobile Index (QMI)…
In the span of five years, mobile gaming has grown from the smallest segment of the gaming market to a USD$70bn…
In his latest piece, exclusively for ExchangeWire, Dr Augustine Fou, cybersecurity and ad fraud researcher, explains the many reasons that…