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In-App Archives - Page 4 of 7 - ExchangeWire.com

In-App

Ogury Launches Thumbnail Ad, the First Non-Fullscreen Format Built Specifically for Mobile

Ogury, the global leader in choice-driven advertising announced today the release of Thumbnail Ad, the world’s first non-fullscreen format built…

5 years ago

Google Pledges $1bn to News Publishers for News Showcase; LUMA Publishes Q3 Market Report

In today's ExchangeWire news digest: Google plans to spend $1bn in licensing fees to acquire news content for its Google…

5 years ago

Verve Group Receives IAB Tech Lab’s Open Measurement SDK Certification

Verve Group, a global brand performance ad platform, today announced that it received the IAB Tech Lab’s Open Measurement (OM)…

5 years ago

Facebook Moots iOS 14 Audience Network Shutdown; Mightyhive Merges with Brightblue

In today’s ExchangeWire news digest: Facebook moots iOS 14 Audience Network shutdown; Mightyhive merges with Brightblue; and WPP revenue falls…

5 years ago

PubNative White Paper: Deconstructing the In-App Bidding Landscape

PubNative, now part of Verve Group, has released a white paper entitled ‘Deconstructing the In-App Bidding Landscape’. As mobile header…

5 years ago

Ogury Appoints Antoine Barbier as Senior Vice President of Product

Ogury, the creator of the first advertising engine driven by user choice, has announced the appointment of Antoine Barbier as…

5 years ago

Top Publishers Rely on Video Ads for Mobile Monetisation

How do publishers of the world’s top apps monetise and engage their users in a meaningful way that is effective…

5 years ago

OnAudience.com Introduces Mobile App Data Stream

OnAudience.com has introduced Mobile App Data Stream: it delivers detailed and high-quality information about mobile users in order to reach…

5 years ago

Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat

Writing for ExchangeWire, Niklas Bakos (pictured below), CEO and founder of Adverty, discusses how in-app and in-game advertising have changed…

5 years ago

Seven Reasons To Attend ATS Stockholm

We will be hosting our first event in the Nordics in over eight years on Tuesday, 19th February. ATS Stockholm…

6 years ago