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In-App Archives - ExchangeWire.com

In-App

Verve & Audigent Bring Curation to Scaled Audiences Across In-App & CTV Channels

Verve, a leading media platform focused on emerging channels, and Audigent, a part of Experian and a leading data activation,…

3 weeks ago

Planet Sport Partners with AppHarbr by GeoEdge to Champion Ad Quality for 25m Fans

AppHarbr by GeoEdge, the global in-app ad security and quality leader, has partnered with Planet Sport, one of the UK’s…

4 months ago

AdInMo Survey Reveals 72% of Mobile Games Makers Adopting Hybrid Monetisation Model

AdInMo, the most innovative and player-centric monetisation platform for mobile game developers, today (October 16th, 2024) published the results of…

7 months ago

Axis & Gravite Announce Strategic Partnership to Elevate Programmatic Advertising Capabilities

Axis, a global programmatic platform, is pleased to announce a strategic partnership with Gravite, a leading force in in-app ad…

7 months ago

Pixalate Releases Global August 2024 Most Common Mobile In-App Invalid Traffic (IVT) Types Report

Pixalate, the market-leading fraud protection, privacy, and compliance analytics platform for connected TV (CTV) and mobile advertising, today (September 26th,…

8 months ago

Yieldmo & NumberEight Achieve a 130% Surge in Ad Spend on In-App Inventory

In a pioneering move to redefine mobile advertising, Yieldmo has partnered with NumberEight to tackle the complex challenges of mobile…

8 months ago

NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands…

1 year ago

Navigating the Evolving Landscape of Attention: Insights from InMobi Exchange

"As the industry grapples with so much uncertainty around identity, it’s vital for advertisers and publishers to 'own' their attention…

2 years ago

Mobile Gaming: Capitalising on the Power of Portable Play

Set to be worth USD$470bn (~£385bn) globally before the decade is out, the gaming industry has surged in both value…

2 years ago

Captured Clicks, Captured Minds: Unpacking the Currency of Attention in Ad Tech

We investigate the hottest new metric on the ad tech block - attention.  In an increasingly distracted world, one resource…

2 years ago