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Universal Identifiers Archives - ExchangeWire.com

Universal Identifiers

FreeWheel Strengthens its Compatibility with Universal Identifiers, Including First-id

FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers,…

7 months ago

MadTech Sketch: The Future of Cookieless Measurement

As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can…

7 months ago

Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers

Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a…

8 months ago

ArcSpan Releases “Identifier Audit” to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit”…

1 year ago

Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced…

1 year ago

Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are…

1 year ago

Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota

In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC…

2 years ago

ID5 Reveals Essential Criteria for Evaluating Universal ID Solutions in New Guide for Brands

ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well…

2 years ago

Privacy & Identity: Predictions for 2023

In the second article in the ExchangeWire 2023 predictions series, privacy and identity takes centre stage. While third-party cookies will…

2 years ago

ID5’s ID Proven to Increase Reach Across All Browser Environments

ID5, the independent universal ID solution for digital advertising, has announced that use of its ID5 ID universal identifier has…

3 years ago