ID

Verizon Media Rolls Out Next-Gen Solutions for the Future of ID-Less Advertising in Southeast Asia

Verizon Media today announced the roll-out of its Next-Gen Audiences and Next-Gen Buying in Southeast Asia, the first two tools from its newly introduced…

4 years ago

Adform calls on CMOs to Ramp Up Adoption of First-Party IDs, After Publishers Prove They are Ready for the Demise of Third-Party Cookies

Adform, the only global, independent, and fully integrated advertising platform built for modern marketing, has published data* showing how an…

4 years ago

Lotame Panorama ID Continues to Win Industry Support

Lotame, the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising, announced…

4 years ago

Apple’s “Private Relay” to Prevent Fingerprinting; Microsoft to Retire Internet Explorer

In today's ExchangeWire news digest: Apple announce "Private Relay", a feature that will obstruct fingerprinting by preventing advertisers from accessing…

4 years ago

Google Nears French Antitrust Settlement; noyb to file 10,000 Cookie Complaints

In today's ExchangeWire daily news digest: Google nears French antitrust settlement; Noyb to file 10,000 cookie complaints; and Amazon plans…

4 years ago

Time To Reframe The Industry: Digital Media & Commerce Ecosystem

Facebook, Amazon and Google are unbeatable; just go and work for them. This is what the evolved part of your…

4 years ago

Adform and Smart Support Lotame Panorama ID to Future-Proof Addressability in a Post-Cookie World

Lotame (www.lotame.com), the leading global provider of data enrichment solutions to drive customer insights and turn personas into addressable advertising,…

4 years ago

Novatiq Announce Prebid Integration

Novatiq, the only privacy-first identity solution to leverage first-party telco operator intelligence, has today announced its successful integration into the Prebid.org…

4 years ago

Introducing IAB Spain’s TCPF – Q&A with Mikel Lekaroz

Mikel Lekaroz, founder and CEO of Adbibo by Next14 and a member of IAB Spain's Innotec, talks to ExchangeWire about…

4 years ago

Ogury: Christophe Parcot Nominato Chief Operating Officer

Ogury, tra i leader mondiali nel mobile brand advertising, annuncia oggi la nomina di Christophe Parcot in qualità di chief…

4 years ago