ID

First-id Delighted to Attend this Year’s DMEXCO

First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of…

2 years ago

ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing…

2 years ago

First-id & Equativ Join Forces to Support Brands in Their Transition to a World Without Third-Party Cookies

Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help…

2 years ago

PwC Report Shows Promising Results for First Adform Campaign with Utiq

Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions…

2 years ago

ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50%

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath,…

2 years ago

Utiq Selects Adform as Exclusive Launch Partner

Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic…

2 years ago

ID5 Reveals Essential Criteria for Evaluating Universal ID Solutions in New Guide for Brands

ID5 has just launched a new guide for advertisers that uncovers the essential criteria for evaluating universal identifiers, as well…

2 years ago

<strong>ID5 Earns Top Data Privacy Ranking from Neutronian as Most Compliant Identity Solution in the Market</strong>

ID5, the market-leading identity provider, has earned top recognition from Neutronian, a startup that independently provides verification and ranking of…

2 years ago

Evorra Partners With Lotame’s Panorama ID™ Solution to Power Activation

Evorra, the simplest-to-use next-generation SaaS audience marketplace for brands and agencies, has launched a global partnership with Lotame, the global…

2 years ago

The MadTech Sketch: The (Addressabilty) Revolution Could Be Tokenised

In our latest MadTech Sketch, Ciarán O’Kane imagines how TrustPID might work and the inevitable problems it will face. Many…

2 years ago