ID

Equativ Strengthens its Cookieless Solutions by Integrating First-id into its Curation Marketplace EBC

Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This…

6 months ago

MadTech Sketch: The Future of Cookieless Measurement

As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can…

7 months ago

Yahoo ID Solutions Continues Momentum, Extends Publisher Availability to Provide Publishers Better ROI on their Recognised Audiences

Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs.…

7 months ago

Axeptio & First ID Partner to Democratise the Use of IDs Among Advertisers

Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a…

8 months ago

First-id Partners with Webedia Spain to Expand its Cookieless Media Network

First-id, the first-party identification solution that is revolutionising the French market, is partnering with Webedia to position itself at the…

11 months ago

Prisma Media Solutions Experience of the Unique Identifier Solution: First-id

Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been…

12 months ago

Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance

Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID…

1 year ago

Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are…

1 year ago

Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless

La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du…

2 years ago

ID5 Collaborates with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era

ID5, the identity solution specialist, today (September 20th, 2023) announced a new collaboration with Microsoft Advertising using Microsoft Monetise, one…

2 years ago