Against the backdrop of identifier deprecation and further privacy-focused legislative efforts, Julien Hirth, co-founder and general manager at Scibids, discusses…
COPE Content Performance Group (COPE), working with over 100 platforms in Austria, is integrating with ID5, the market-leading identity provider…
smartclip, the ad tech platform of RTL Group, has introduced smart Audiences, the next generation targeting solution that addresses the…
In this contributed article, Chris Hogg, EMEA managing director at Lotame, outlines both the advantages and challenges to participants across…
Today, leading industry participants Amobee, Carbon, Comscore, Finecast, LiveRamp, Lotame, Neustar and PubMatic, in association with The Project X Institute,…
In the fifth article in ExchangeWire's 2022 predictions series, industry experts predict what next year looks like for the MadTech…
ID5, the market-leading identity provider for digital advertising, has published a guide for brands to help them transition to a…
In this exclusive interview following ATS London 2021, ExchangeWire speaks to Joe Meehan, EVP principles, IPONWEB, to discuss how media…
With publishers now providing the necessary scale for first-party IDs to replace third-party cookies, Adform have launched the FIRST-PARTY NOW…
Ahead of ATS London 2021, Paul Hood, director of business planning for The Sun at News UK, outlines three key…