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Identity Archives - Page 7 of 21 - ExchangeWire.com

Identity

ID5 ID Proven to Increase Average Bid CPM in Cookieless Environments

Today, almost 40% of global online traffic is unaddressable due to third-party cookie restrictions. Without third-party cookies, the value of…

3 years ago

En collaboration avec Adot, ID5 et Smart, Prisma Media Solutions teste et transforme son 1er essai basé sur un identifiant universel

Le ciblage publicitaire via cookies tiers est actuellement impossible sur les navigateurs Safari et Firefox, qui représentent 40% de la navigation.…

3 years ago

Prisma Media Solutions Collaborates with Adot, ID5 & Smart to Test First Universal ID Trial

Ad targeting via third-party cookies is currently impossible on Safari and Firefox browsers, which account for 40% of browsing today.…

3 years ago

Identity-Free Targeting in a Post-Cookie World: Q&A with Nano Interactive

In this Q&A written exclusively for ExchangeWire, Carl White, CEO & co-founder of Nano Interactive, discusses identity-free targeting, how it…

3 years ago

Why User Consent and First-Party Data are Vital to the Future of Advertising

Following her appearance at ATS Madrid, Permutive's Julie Vuibert discusses why user consent and first-party data will be integral to…

3 years ago

In Solving for Third-Party Cookies, We Can Solve for So Much More

In this contributed article written exclusively for ExchangeWire, Marc Fanelli, chief operating officer at Eyeota, discusses how the ad tech…

3 years ago

The Future of Publisher Monetisation: Q&A with Shez Iqbal, Criteo

In this Q&A written exclusively for ExchangeWire, Shez Iqbal, Director of Publisher Partnerships, Northern Europe at Criteo, discusses the key…

3 years ago

The Evolution of Spanish Ad Tech: Interview with Mario Torija, Index Exchange

Coinciding with ATS Madrid 2022, ExchangeWire speaks to Mario Torija, managing director Spain, Index Exchange, to discuss the current state…

3 years ago

ID5 Becomes the First Identity Provider To Receive Neutronian Certification

ID5, the market leading identity solution provider, announced today that it is the first identity provider in the industry to…

3 years ago

Industry Review 2022: Moving Away from Legacy Infrastructure

Our industry is in a state of flux. From regulatory oversight, to increased platform privacy functionality, to the proliferation of…

3 years ago