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Identity Archives - Page 4 of 21 - ExchangeWire.com

Identity

Managing First-Party Data through the Privacy Age: Q&A with Dan Richardson, Yahoo

With ATS Singapore just weeks away, Dan Richardson, director of data and insights, AUSEA at Yahoo, joined ExchangeWire to discuss…

2 years ago

First-id Delighted to Attend this Year’s DMEXCO

First-id, a cross-publisher first-party identification solution, compliant with cookieless environments, is thrilled to attend DMEXCO on 20th and 21st of…

2 years ago

ID5 Prebid Analytics Module Reveals a CPM Increase of Up to 365% for Publishers Leveraging Universal IDs

ID5, the market-leading identity provider for digital advertising, today (July 18th, 2023) announced the launch of an exclusive report harnessing…

2 years ago

First-id & Equativ Join Forces to Support Brands in Their Transition to a World Without Third-Party Cookies

Equativ, an independent advertising monetisation platform, and first-id, a cross-publisher first-party identification solution, have entered into a partnership to help…

2 years ago

PwC Report Shows Promising Results for First Adform Campaign with Utiq

Adform, the global programmatic platform, today (June 28th, 2023) announces the results of a PwC-tested campaign that increased unique impressions…

2 years ago

ID5 Enables Telefónica to Optimise its Identity Strategy & Reduce CPA by Over 50%

ID5, the market-leading identity provider for digital advertising, in partnership with global media agency Havas Media Group and DSP MediaMath,…

2 years ago

Equativ Joins Forces With Habu Data Clean Room and Roqad Identity Graph

Equativ, the leading independent ad platform, announced its partnership as the first industry supply-side platform to integrate with Habu, a…

2 years ago

ID5 Partners with The Trade Desk to Help Enhance Addressability on the Open Internet

ID5 and The Trade Desk (Nasdaq: TTD) today (19th June) announced a partnership that aims to improve advertising for marketers…

2 years ago

Utiq Selects Adform as Exclusive Launch Partner

Global integrated advertising platform, Adform, has been chosen as the exclusive buy-side partner for the new European privacy-led digital authentic…

2 years ago

Innovation is Making Digital Advertising More Powerful: Q&A with Rafa Ruigómez, StackAdapt

In this exclusive Q&A ahead of ATS Madrid 2023, Rafa Ruigómez, programmatic account manager, StackAdapt, provides an overview of the…

2 years ago