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Identity Archives - Page 3 of 21 - ExchangeWire.com

Identity

Yahoo Launches Identity Solutions for CTV Bridging the Gap Across Channels & Enhancing Performance

Yahoo Advertising is launching Yahoo Identity Solutions for connected TV (CTV) environments, including Paramount. The move will see Yahoo ConnectID…

1 year ago

ArcSpan Releases “Identifier Audit” to Expand Audience Data Analytics Suite Aiding Publishers in Linking Identifiers to Programmatic Outcomes

ArcSpan Technologies, the innovative publisher audience data monetisation company, announced today (April 4th, 2024) the release of AMS “Identifier Audit”…

1 year ago

NumberEight & Yieldmo Announce Strategic Partnership for Market-First Contextual In-App Targeting

NumberEight, a leader in ID-less solutions, announced today (March 28th, 2024) that it has collaborated with Yieldmo to provide brands…

1 year ago

Clinch Marks Industry Milestone as the First Client-Side Ad Server to Integrate Unified ID 2.0

Clinch, the leader in dynamic ad serving and personalisation and creator of Flight Control, the Omnichannel Campaign Activation Platform, announced…

1 year ago

PRISA Media Partners with First-id to Advance the Cookie-Free Environment

In a digital environment that is rapidly moving towards an era without third-party cookies, PRISA Media is positioning itself at…

1 year ago

Nearly 75 Million Americans Are Unwittingly Sharing Their Data Online

Blis, the integrated ad planning, buying, and measurement platform, launched its new study revealing that nearly 75 million Americans are…

1 year ago

Yahoo Launches New Identity Testing Capabilities in DSP to Drive Insights, Accountability

Yahoo today (10th January 2024)  announced first-to-market testing capabilities for its identity suite, Yahoo Identity Solutions, directly in the Yahoo…

2 years ago

Weborama et First-ID s’unissent pour lancer la première solution bundle de reciblage publicitaire (retargeting) dans un environnement cookieless

La collaboration entre Weborama et First-ID vise à fournir au marché publicitaire une offre novatrice basée sur la puissance du…

2 years ago

ID5 Collaborates with Microsoft Advertising to Empower Publishers to Embrace the Cookieless Era

ID5, the identity solution specialist, today (September 20th, 2023) announced a new collaboration with Microsoft Advertising using Microsoft Monetise, one…

2 years ago

Data is the Key to Unlocking the Cookieless Future: Q&A with Kristina Prokop, Eyeota

In this exclusive interview ahead of ATS Singapore, Kristina Prokop, co-founder and CEO of Eyeota, discusses how marketers in APAC…

2 years ago