Marketers in Singapore have room for improvement in data-led practices amid concerns about signal loss and identity in the advertising…
OpenX Technologies, Inc., one of the world’s leading omnichannel supply-side platforms, and ID5, the market-leading identity provider for digital advertising,…
Equativ, the leading independent digital advertising platform, has signed an exclusive partnership with First-id, the leading first-party identification solution. This…
FreeWheel, the global technology platform for the television advertising industry, announced the expansion of its compatibility with ID solution providers,…
As a taster of our recent Deep Dive, we put together an example of some of the methodologies that can…
Yahoo, today (October 18th, 2024) announced that Yahoo Identity Solutions are now widely available through leading publisher tools and SSPs.…
Axeptio, a leader in user consent management solutions (consent management platform known as CMP), and First-id, the creator of a…
First, we had the delay. Then, the abandonment. On Monday, Google announced via a blog post that it was shelving…
First-id, the first-party identification solution that is revolutionising the French market, is partnering with Webedia to position itself at the…
Prisma Media Solutions is a pioneer in the exploration of third-party cookie-free solutions. For 2 years, our teams have been…