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Identity Archives - Page 18 of 21 - ExchangeWire.com

Identity

Programmatic Spend to Exceed USD$100bn in 2019; Global Releases DAX Cross Device

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Agencies Join JICWEBS Blockchain Pilot; PubMatic Releases Q3 2019 QMI Report

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

DoubleVerify Acquires Ad-Juster; Rubicon Project Announces LiveRamp Integration

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Rubicon Project Announces Integration with LiveRamp’s IdentityLink

Rubicon Project, the global exchange for advertising, announced an integration with LiveRamp and its IdentityLink graph. The integration allows identity…

6 years ago

The Three Dimensions of Identity

In this exclusive article for ExchangeWire, Mathieu Roche (pictured below), CEO and co-founder at ID5, writes on the importance of…

6 years ago

Tackling the Identity Challenge: An interview with Carol Starr, Rubicon Project

Speaking exclusively to ExchangeWire, Carol Starr (pictured below), managing director - Northern Europe at Rubicon Project, details the identity challenge…

6 years ago

What Does the End of Cookies Mean for Digital Advertising?

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than…

6 years ago

Likely Outcomes as We Move to A First-Party Ad Economy

It’s easy to hold negative views about the state of the market right now. The third-party infrastructure that forms the…

6 years ago

Beyond The Cookie: How To Achieve Real People-Based Marketing

Writing exclusively for ExchangeWire, Alex Mcilvenny (pictured below), country manager UK, Zeotap, discusses how people-based marketing in the post-cookie landscape…

6 years ago

The State of Play in APAC: Q&A with Janette Higginson, Index Exchange

In this exclusive and wide-ranging interview with ExchangeWire, Janette Higginson (pictured below), buyer development director at Index Exchange, discusses a…

6 years ago