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Identity Archives - Page 16 of 21 - ExchangeWire.com

Identity

First-Party Data the Best Bet for Post-Cookie ID: Ian Hocking, South China Morning Post

Ian Hocking (pictured below) VP, Digital at South China Morning Post, talks exclusively with ExchangeWire about what the demise of…

5 years ago

Video, Audio & Gaming Are Thriving: Q&A with Anthony Farley, GroupM

There are many different courses for agencies to navigate at the moment, and before the pandemic ripped out the goal…

5 years ago

InfoSum Announces Industry Luminary Brian Lesser as Board Member

InfoSum announced today [29 April 2020] that media and advertising luminary Brian Lesser has been appointed to its board of…

5 years ago

News Corp Australia Partners with Flybuys; US Local Media Advertising Down 3.6%

In today's ExchangeWire new's digest: News Corp Australia partners with customer loyalty platform Flybuys to bolster its audience segments; US…

5 years ago

Post-Cookie World: How Does the Demise of the Cookie Affect Advertisers and Publishers?

In this article, vice president of digital at South China Morning Post, Ian Hocking (pictured below), sets out the potential…

5 years ago

Publishers: Collect Data Safely; Trade it Mindfully: Babs Kehinde, Pubmatic

Babs Kehinde (pictured below), Senior Director, Publisher Development, PubMatic, writes exclusively for ExchangeWire about the value of data, and the…

5 years ago

The Demise of the Cookie isn’t the End of Identity-Driven Media: Richard Lloyd, GroupM UK

Richard Lloyd, Chief Data Officer of GroupM UK, writes exclusively for ExchangeWire about how identity will survive the impending termination…

5 years ago

Making Inclusive Advertising a Reality: Q&A with Carlos Santiago, AIMM

Carlos Santiago (pictured below), co-founder of the Alliance for Inclusive and Multicultural Marketing (AIMM), the cultural branch of the Association…

5 years ago

Robert Webster Joins InfoSum as Director, Strategy Consulting

InfoSum today announced that industry veteran, Robert Webster, has joined the company as Director, Strategy Consulting. In this new commercial…

5 years ago

Creativity in a World of Data: How Can We Use Our Minds to Open Up New Opportunities?

In a climate of ever-increasing regulatory pressure, and with the impending future of a cookie-less world, it is important that…

5 years ago