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Identity Archives - Page 12 of 21 - ExchangeWire.com

Identity

First-Party Data and Post-Cookie Solutions – Q&A with OMD’s Monty Weber

In this exclusive Q&A, Monty Weber (pictured below), global digital lead at OMD and Wires 2021 judge, evaluates the industry's…

4 years ago

Reliance on Cohorts and Deterministic Signals Not Enough for the Industry to Thrive in the cookie-less future, Finds ID5’s Identity Report

ID5, the independent universal ID solution for digital advertising, has released its second edition of The State of Digital Identity,…

4 years ago

ID5 Appoint Joseph Quaglia as VP Sales and Business Development

Joseph Quaglia is joining ID5, the leading independent identity solution for digital advertising. As ID5’s very first US-based hire, Quaglia…

4 years ago

Zeotap Builds Momentum as Marketing Industry Shifts Away from Cookies

Zeotap, the Customer Intelligence Platform (CIP), has reported 126% ARR growth in 2020 among its latest milestones in growth. Building…

4 years ago

Use of First-Party Identifiers Shows Significant Lift in eCPMs According to Findings from Magnite and Adform

Magnite (Nasdaq: MGNI), the largest independent sell-side advertising platform, today announced it has been working with Adform, the only independent…

4 years ago

ID5 and Smart Partner to Ensure Universal ID Capabilities in a Cookie-Less Environment

Smart, the independent ad tech platform, today announces their integration with ID5, the leading identity solution for digital advertising. ID5’s…

4 years ago

User Privacy, Bigger Scale, Better Relevance? The Cookieless Future Looks Bright

In this article written exclusively for ExchangeWire, Ricardo Honing, global client lead at Dentsu, details how AI-powered contextual advertising solutions…

4 years ago

Google Begins FLoC Testing; IAB Releases Buy-Side Tech Specs for Comment

In today’s ExchangeWire news digest: Google begins FLoC testing; IAB releases buy-side tech specs for comment; and GroundTruth acquires Addy.…

4 years ago

ID5 Raise $6m in Series A Funding

ID5, the leading independent identity solution provider, announces a “series A” funding round of USD $6m (£4.4m). Alliance Entreprendre and…

4 years ago

Adform’s ID Solution Successfully Increases Publisher Revenue

Adform, the only global, independent and fully integrated advertising platform built for modern marketing, shares its latest identity successes with…

4 years ago