Amid the cacophony of noise surrounding header bidding at the moment, it's hard to remember a time when ad tech…
For publishers, header bidding is revolutionising the sale of display advertising. But can it repeat the trick for video? As Dvir…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Neustar acquired…
The eighth School of Programmatic event, hosted by OpenX, focused on the evolution of header bidding. The event kicked off…
At ATS New York, Natrian Maxwell (pictured below), director of demand services, OpenX, delivered a keynote speech on header bidding…
Former director of product management for Google ads and commerce Tom Kershaw (pictured below), has recently been appointed chief product…
Japan's ad tech community need to redirect their focus on improving the quality of ad delivery as well as user…
The technological battle for supremacy in the world of programmatic advertising shows no sign of abating. In fact, ever since…
Huge strides have been made by publishers through the adoption of header bidders. However, the increasingly apparent limitations of this…
When is a hack no longer a hack? When the likes of Facebook get involved. As first mentioned by The…