Last month (23 May, 2016) Criteo announced the launch of its new header bidding platform for publishers, Criteo Direct Bidder.…
Instead of simply buying media for marketers, agencies must offer guidance on whether their clients are ready to adopt programmatic…
The proliferation of header bidding sparked a need among publishers to adopt new technology to ease the technical load of…
Today (17 May), PubMatic have released their latest Quarterly Mobile Index (QMI) report, providing insight into the mobile advertising industry…
Header bidding adoption has ramped up quickly over the last few years, but has yet to spread significantly to formats…
Header bidding offers publishers in Asia-Pacific the ability to regain control over ad-decisioning and enables them to provide access to…
In the age of ad fraud and fake news, trust and transparency in the marketplace are more important than ever.…
In the latest column from the IAB’s Display Trading Council, Michelle Raubenheimer (pictured below), director, business development, PulsePoint, along with…
The top priority for publishers today is maximising revenue from their ad inventory. Techniques such as header bidding are making…
With 2016 gone, it’s time to look ahead. In our industry, that is as fast moving as it is, it’s…