In the face of the Google and Facebook duopoly, and squeezed margins, which models will survive? If you believe every…
Think you might be obsessed with gaming on your mobile? You’re not alone. - In 2016, 53% of South Korean…
Header bidding has been transforming the digital advertising industry as it replaces the legacy waterfall system, which has been dominating…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: JICWEBS opens…
Cedato, the programmatic operating system for video, today announces the expansion of its global footprint, with the opening of its…
Header bidding is proof that, in the digital age, small code changes can make a big difference. By allowing multiple…
Yesterday (15 August), PubMatic released its second Quarterly Mobile Index (QMI) report of 2017, providing insight into the mobile advertising…
Publishers in Asia-Pacific still are putting multiple codes from different SSPs, which drags down page loads and worsens ad latency.…
Out of the challenges publishers face, being technically prepared for the complexities video presents is at the top of the…
Amid increasing calls for transparency and changes in business models, there remains stoic confidence that media agencies still have a…