Writing on an exclusive basis for ExchangeWire, Deepti Phatak (pictured below), sales project and program lead at Verizon Media, explains…
AdPushup, an ad revenue optimisation platform for web publishers, has announced that it is joining IAB, the largest advertising trade…
The impact of header bidding on desktop-based advertising has been well documented, giving an increased level of fairness within ad…
Prebid.org today (23rd May 2019) announced that they have incorporated The Trade Desk’s unified ID solution into their open-source toolkit…
While header bidding has transformed the programmatic industry in desktop and mobile web environments, in-app advertising has not yet capitalised…
Rubicon Project (NYSE:RUBI), the global exchange for advertising, today announced the private beta release of Demand Manager. Demand Manager is…
Header bidding has provided a new opportunity for publishers to take control over their programmatic advertising. While for brands and…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Prebid by…
Considering the rapid development of buy-side audience targeting technologies, publishers do, and will, continue to rely on programmatic as the…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad Blocking…