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Header Bidding Archives - Page 4 of 10 - ExchangeWire.com

Header Bidding

Digital Publishers Voice Concerns Over ACCC Code; YouTube Announces TikTok Rival “Shorts”

In today's ExchangeWire news digest: digital publishers in Australia express fears that the ACCC's News Media Bargaining Code could damage…

5 years ago

PubMatic Announces New Innovations for its Market-Leading Identity Solution

Premium digital technology company PubMatic today announced that its Identity Hub is the first globally scaled identity and header bidding…

5 years ago

PubMatic’s Omnichannel Expansion Boosts Revenue in H1 2020

Premium digital technology company PubMatic today announced a year-over-year 7% increase in revenue for the first half of 2020, demonstrating…

5 years ago

PubNative White Paper: Deconstructing the In-App Bidding Landscape

PubNative, now part of Verve Group, has released a white paper entitled ‘Deconstructing the In-App Bidding Landscape’. As mobile header…

5 years ago

PubMatic Announces Prebid Server-Powered Header Bidding to Drive Ad Pod Optimisation

Premium digital technology company PubMatic today (17th June) announced the launch of OpenWrap OTT, a header bidding solution that centralises…

5 years ago

Primis, Video Discovery Offers Out of the Box RTB Capabilities

Video discovery company Primis has announced an upgrade in their monetisation, now giving publishers an Out of the Box RTB…

5 years ago

Prebid Mobile for Header Bidding: How to Add PubNative as a Bidder

As part of the Prebid Mobile Committee, PubNative encourages mobile publishers to implement in-app bidding with support and ease, allowing…

5 years ago

The Evolution of Prebid

Following the Prebid Leadership Summit in October, Dikshant Joshi (pictured below), director of product management at AdPushup, penned this exclusive…

6 years ago

CCPA Compliance Framework Released for Public Comment; Rubicon Project Acquires RTK.io

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the European region – in…

6 years ago

Rubicon Project Acquires RTK.io

Rubicon Project, the global exchange for advertising, today announced the acquisition of RTK.io, a leading provider of tools and services…

6 years ago