• Publisher

APAC Publishers Losing Sight of Their Business

Struggling to evolve into a more agile model based on impressions, publishers in Asia-Pacific have farmed out the responsibility of…

• Ad Fraud

The Trade Desk Files for IPO; New Anti-Fraud Certification from JICWEBS

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…

• Ad Fraud

Pinterest Video Ads; Lotame Unlocks Data

ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Pinterest launches…

Rubicon: Header Bidding Offers APAC Publishers More Ways to Monetise Inventory

Header bidding has been touted in Australia as a way to increase inventory yield and establish better transactions, but is…

• Ad Server
• Header Bidding
• Publisher

Forget Header Bidding, It’s Time for Server-to-Server 2.0

Publishers need more than header bidders and third-party server-to-server solutions to unify the publishing/advertising ecosystem. Andy Mitchell, CRO at Switch Concepts…

• Header Bidding
• Monetisation
• Programmatic
• Publisher
• Supply Side

Where Header Bidding is a Tactic, Ad Decisioning Needs to Be the Strategy

ExchangeWire recently attended PubMatic's Publisher Academy on the topic of 'Is Header Bidding Dead?', where Kirk McDonald, president, PubMatic, argued…

• Header Bidding
• Programmatic
• Publisher

Server-side Header Bidding: Fewer Complexities, Greater Reliability

Header bidding: the ad tech juggernaut that is now used by over 70% of all publishers. But what considerations should…