The Echo Chamber is a regular column, penned by Ciaran O'Kane, on all things ad tech, mar tech and programmatic…
ExchangeWire rounds up some of the biggest stories stories of the week in ad tech, and in this week's edition: Google…
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and…
ExchangeWire rounds up some of the top stories in the European ad tech scene, and in this week’s edition: WPP…
Next year will be the year of mobile no more as the multiscreen audience prevails; the 'war on data' will become…
It's been almost five years since Google's Eric Schmidt declared the company as a "mobile first" outfit, and Facebook's Atlas…
ExchangeWire this week will round-off a monumental year in ad tech, with a special recording of its TraderTalk TV series…
Vincent Potier, Captify, COO, reflects on how ad tech has helped propel display advertising to become an arguable rival to…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space, and in this week’s edition: Google…
With cross-channel campaigns now considered the holy grail among advertisers, Itay Gadot, DMG, VP of sales and marketing, discusses whether Facebook’s…