2016 has truly shown how dynamic an ecosystem the digital advertising industry is. There have been highs and lows, but…
Hesitant to change the way they traditionally sell media, publishers in Asia-Pacific lag behind other regions in adopting programmatic. They…
With Google recently turning 18 years old, Darren Fullerton, head of SEO, Forward3D, reflects on the journey the advertising giant has…
Alphabet Inc. (NASDAQ: GOOG, GOOGL) yesterday (27 October), announced financial results for the quarter ended 30 September, 2016. Google remains…
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: The Trade…
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Publishers strengthened…
Yesterday (27 July) Alphabet Inc. (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended 30 June, 2016. The internet giant…
Programmatic remains too complex to deploy and manage, and challenges related to cross-channel measurability and disparate tools are putting marketers…
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir,…
There appears to be a lack of confidence that programmatic will deliver on its promise; and marketers in Asia-Pacific want…