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Google Archives - Page 40 of 48 - ExchangeWire.com

Google

Launch of Gold Standard Is a Positive Step, But More Still Needs Doing

In an effort to raise standards in digital advertising, and address key issues facing the industry, the IAB UK is…

8 years ago

Judge, Jury & Executioner: Google’s War Against Ad Blocking

In a bid to do its part for the future of publishing, and to create a better web for users,…

8 years ago

China Fuels In-App Ad Growth; Google Brings Store Metrics to Singapore

In this weekly segment, ExchangeWire sums up key industry updates on ad tech from around the Asia-Pacific region – and…

8 years ago

IPA Calls on Google & Facebook to Clean Up Video Measurement

This week the IPA issued a direct call to action to Google's YouTube and Facebook to clean up safety, measurement,…

8 years ago

Google’s Search Downgrade Inspires Innovative Solutions

The one thing in the advertising industry that’s constant, is change. And companies like Google are always changing the rules…

8 years ago

Google’s Ad Revenue Reaches USD$23bn

Yesterday (24 July), Alphabet (NASDAQ: GOOG, GOOGL) announced financial results for the quarter ended June 30, 2017. Alphabet reported a 21% leap…

8 years ago

The Metrics That Matter: App Marketing KPIs That Drive Quality Downloads

The recent update to Google’s Play Store algorithm, and new app marketing offerings and partnerships that Google announced at their…

8 years ago

Brands Must Mind Search Nuances in APAC

Most established businesses are well aware that Asia is not a homogeneous region and comprises markets that each require a…

8 years ago

Break Out of the Walled Garden

One of the most striking differences between the development of the desktop web and the mobile web is the insularity…

8 years ago

Incoming Earthquake? The Possible Implications of Google’s Ad Blocker

The rumours about a built-in ad blocker for Chrome have travelled far and wide since The Wall Street Journal reported…

8 years ago